Let’s face it: Consumers don’t particularly like the car shopping.
They walk into the showroom hand over wallet like it’s a pick-pocket parade in a New York subway.
The current recession doesn’t help either. Consumers are doing whatever they can to stay out of the dealership and reverting to online research to find, select and sometimes even buy a vehicle.
Those who deliver the same old retail experience only fuels consumer frustration and distrust. So, the dealer who can build a relationship with a customer and level of trust can pretty much guarantee future business.
If a consumer has dealt with you before and liked the experience and interaction, you can bet they aren’t going to want to go to anyone else when they need a new vehicle.
In a world where consumers are increasingly hiding behind computer screens, the dealer who builds trust in the relationship is one who owns the market.
Trust is a hot and rare commodity.
Retention begins when they drive off the lot, and the key is having a clearly defined and automated structure to maintain interaction with the customer long after they purchased.
A system that builds the relationship better than you ever could.
Retention Control is just one facet of a superstar dealership that gives it’s sales teams the tools to execute this objective with ease.
Outgoing Activities Based on Event-Driven Data
There is no need to re-invent the wheel. Retention works best with your sales team when it is clearly defined for them to execute.
The means customizable:
- - Mailers and letters
- - Call scripts
All designed to keep you on their minds next time they or anyone else they know needs an auto-retailer.
Dealer-Defined Timelines
You know your customer best. So Advent allows you to set the timelines for customer interaction. After you’ve defined the timeline, you can rest easy knowing it carries on without you. Set and forget it.
Reports
That delivers insight most would miss and allows you spot trends and capitalize on them.