Let, face it, nobody minds their Service Department like they should.
It is a fact that Service CRM is horribly under-utilized tools in the automotive industry.
Why?
Well it’s probably because we don’t see the potential it has for the dealership. Many don’t see the potential to help further the objectives of raising CSI scores and finding often over-looked opportunities for adding to the bottom line. Well, perhaps we should spend some time helping you understand what Service Control can do for you.
Service Control can be used as a customer Value tool
It helps you determine the true value of the customer.
Is this John Doe, a top-notch customer? Great credit rating, buys every couple years, and pays on time. Or, is he a tire-kicking haggler that constantly complains for the sake of getting free maintenance work? Well this info is readily accessible in the Service Data-base.
Important decision making tool.
With data readily accessible at your fingertips, you can make much better decisions with much more certainty. You see through the fog and can vividly locate the opportunities in your dealership that may have been missed before.
Campaigning
Using your Service Database for sales or service purposes to help you get people on the showroom floor or Service Drive is tragically underutilized by dealers. Don’t be like most dealerships! Use the data to your advantage.
Perform after-service follow-up calls
Complete with scripts and scoring tools this helps make it a no-brainer for anyone on your staff to help give more “touches” to customers that will improve the CSI rating of the dealership.
As you know, the factory is going to follow-up on these customers so it helps to beat them to it so that you leave your customers glowing by the time factory get a hold of them.
By the way, we also give you the capability to track customer surveys done by the factory so you’ll know exactly how you’re performing for the customer.
But beyond simply raising CSI scores, one often overlooked benefit of using Service Control Follow-up is that it helps you “Leave No Dollars Behind”
You don’t want to miss revenue opportunities because Service Drive somehow missed an item that the customer came to get repaired or because something new has come up that requires service.Following up will allow you find this low-hanging fruit and make an appointment right off that call.
You’d be quite surprised how often this happens. So follow-up and don’t miss any more money.
Service Control Helps you Drive Your CSI scores up and Find Revenue most dealerships miss.
Keep in mind the entire follow-up, appointment scheduling, appointment confirmation tool, and alerts that makes this entire process automated, systematic, idiot-proof, and painless to implement.